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Social Media with an Educational Purpose

SKU: ms274


Instructor: Karin Hostetter
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Co-Taught by Erin Gates.

Embracing the benefits of having a digital presence for our museums will help us fulfill our missions and expand our reach. How can you optimize your educational outreach and build your community by making the wider world aware of your museum during the digital age? Learn valuable tools for how to best leverage the power of social media for both marketing and educational purposes.  Discover the various ways in which you can provide live educational programming using social media livestreams and video-conference platforms for your social media following, school groups, or private revenue generating tours.  Highlight your museum collections using digital tools and be a part of the growing use of AR/VR experiences to reach more visitors. Explore how digital tools help meet visitors’ basic and growth needs, enabling them to potentially reach the peak experiences described in Maslow’s Hierarchy of Needs. The result is a deeper connection to your museum from a wide range of visitors.  At the conclusion of this course, you will have the digital tool kit you need to digitize your museum education and an understanding of best practices when providing digital education programming.

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