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Scripting the Exhibition On-line Course

SKU: ms235


Instructor: Karin Hostetter
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So much to say and so little space in which to say it. That is the dilemma when scripting an exhibition. How do you say what needs to be said in the space available? How do you even figure out how to limit the information in the first place? Discover the value of themes, tangibles, intangibles, and universals in writing exhibit text that visitors really want to read — and remember. Additional resources provided on font size and colors as well as label layout.

Course Outline:
1. Types of Labels and Panels
2. Determining the Audience
3. Determining and Writing the “Big Idea”
4. Tangibles, Intangibles and Universals in Writing
5. Information versus Take Home Message
6. Sub-themes
7. Writing to Different Levels of Attention and Knowledge
8. “Grabbing” the Audience
9. Formative Evaluation
10. Hints and Resources on Label Design
11. Final Scripted Labels Posted

Required Textbooks: Designing Interpretive Signs. Moscardo, Gianna,Roy Ballantyne, and Karen Hughes. Fulcrum Publishing, 2007.

Optional: Exhibit Labels. Serrell, Beverly. Alta Mira Press 1996.

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